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Be part of your own story. Join Mekong Moments and utilize the power of collaborative marketing and social commerce.

WHAT
is Mekong Moments

A visual consumer marketing campaign

An authentic image tells your complex story in a simple way. Research has shown that visual content, such as images and videos, builds stronger connections to consumers.

The impact of using authentic user generated imagery compared to usual photography

25%

Instagram

Increase in conversion
rates through Instagram-style photos: 25%

8%

Click Through Rates
increase from 2.35% to 8%

87%

87% of interactions of top brand posts on Facebook were with posts with photos

150%

Tweets with images receive 150% more retweets

A travel inspirational platform

Travellers already share their stories. With Mekong Moments you can leverage the phenomenon of social media sharing and allow moments to turn into memories by enticing your visitor to connect their social content and by connecting to social infuencers, such as bloggers.

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Enable others
to tell your story!

What is an experience:

An experience is an offering that provides an experience to visitors. This can be as a place, event, campaign or a story connected to a specifc location. A hotel for example constitutes several experiences, the accommodation, each restaurant and the spa are each separate and unique experiences that can be marketed to separate target groups.

The components of an authentic story

Storytelling

Narrative:
Story

Person:
Story Teller

Place:
Experience

Visual:
The story teller’s photo/video of the experience

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85%

85% OF MILLENNIALS REPORT THAT USER-GENERATED CONTENT INFLUENCES WHAT THEY BUY AND WHERE More and more travellers are fnding their information through social media and relying to peer-generated content to make their travel decisions. Mekong Moments provides a direct link to your booking channel from user generated content.

Generating direct business through social commerce

More and more travellers are fnding their information through social media and relying to peer-generated content to make their travel decisions. Mekong Moments provides a direct link to your booking channel from user generated content.their social content and by connecting to social infuencers, such as bloggers.

Collaboratively Promoting
The Greater Mekong Subregion

Use the power of many to build powerful and sustainable campaigns in collaboration with partners. The GMS has a strong network of experiences. This creates millions of shared moments through a strong network of micro social media contests , showcasing the diversity and strong appeal of the GMS by building a cloud of content that increases the awareness of the region internationally.

The more you engage your customers and connect to other experiences, the more exposure you will get online, the more bookings you will receive in the future, and the more the region will be promoted as a result.

The power of exposure

Using common hashtags , for example #MekongMoments, in social media in collaboration with others can become very powerful by creating content clouds, expanding your reach and making it widespread across joint followers and their friends with no boundaries to the size of the network. The larger a content cloud gets, the higher the online impact.

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WHY
Mekong Moments

OUR GOAL IS TO BUILD CAPACITY FOR THE TRAVEL INDUSTRY IN THE GMS. MEKONG MOMENTS IS ACCESSIBLE TO EVERYONE, EXPERIENCES OF ALL SIZES AND SHAPES FROM INDIVIDUAL TOUR GUIDES TO INTERNATIONAL HOTEL CHAINS.

Jens Thraenhart, Executive Director
Mekong Tourism Coordinating Office

An active partner to the industry

We are a public-private partnership collaborating with the six governments through MTCO and with development organisations creating a support structure for local businesses.

Mekong Moments has a curriculum of trainings on various topics, which are conducted in collaboration with partners to increase knowledge transfer in the region as well as build capacity on all levels.

Businesses also have access to an extensive online resource centre providing answers and support as well as giving access to promotional materials. In addition, they have access to partner services and products through the business interface.

It’s collaborative

We encourage and allow partnerships between businesses for a greater impact of their campaigns through a higher exposure by reaching wider groups of audiences.

Mekong Moments allows any experience to be connected to others or grouped with others under a common campaign, brand, and affliation.

It sets trends

Our technology help to drive social commerce engage audiences and create a cloud of authentic user generated content that promotes destinations, businesses, and organisations. Social CRM provide valuable consumer insights. Powerful combination of data and content creating inspirational storytelling.

You can make it your own

Mekong Moments provides a unique level of customization options to experience and group pages. You have total control of the content that will be published as well as the branding and the location.

Image boards can be posted on any website.

Ability to use the experience page as your own homepage by connecting your URL and applying your own branding.

There are no barriers to participate

Participation at Mekong Moments is FREE as long as a campaign is actively run.

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HOW
do I paticipate

Set yourself up

Create a user and business profle on MekongMoments.com, following the easy step-by-step instructions. You can later invite other users to your business profle and assign user roles to them.

At the same time, you can setup your experiences following the easy step-by-step instructions. You can choose between a free Bronze experiences to fully customized Gold Experiences.

If at any time you require support, book our setup service to have it done for you.

Create a campaign

Determine, which hashtag is best for your campaign. We recommend using your Instagram # for the frst campaign. Afterwards, follow the easy step-by-step instructions to complete the campaign set-up.

This includes setting a campaign image and flyer, campaign types, duration and mechanics.

The campaign will afterwards be visible in the offers page of Mekong Moments.

If you require creative or setup support, feel free to book our services to create a stunning campaign.

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Engage your customers

A successful campaign requires customer engagement. Download and print marketing materials from your business user page, ask us to create custom collateral or a custom Mekong Moments video for your campaign, use social media channels to promote your campaign.

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DRIVE SALES

Create attractive campaigns to dirve business to your experience. Travellers will find out about your campaigns and offers on Mekong Moments, which will drive visits to your experience.

The more engagement you generate, the more traffic will be lead to your page on Mekong Moments. You can have a direct booking link on that page or link it to any other booking channel of your choice.

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Monitor and adjust

Check the reporting on your Mekong Moments business page frequently and adjust your customer engagement strategy accordingly.

Support Materials

Mekong Moments offers a number of support materials to download or make your own. Choose from a variety of designs or ask us to create a customized version for youl

Flyers
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flyer
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POSTER & STANDEES
VIDEOS